Extending the technology acceptance model to account for. Article pdf available in cognition technology and work 141. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. Pdf while the technology acceptance model tam, introduced in 1986, continues to be the most widely. The most dominant theories in it research are innovation.
He holds a doctorate from georgia state university and a master of sciences from telaviv university. The effect of power and gender on technology acceptance. Exploring the relationship between technology acceptance. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. A theoretical extension of the technology acceptance model. Candidate of master business administration mba isfahan science and research branch, islamic azad university, isfahan, iran hadi teimouri.
Understanding the influence of perceived usability and. Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system. In the original technology acceptance model tam, perceived ease of use represents the degree to which a technology will be free from effort, thus measuring the degree of users perceived understanding, mental effort, ease of use, and flexibility of a given technology davis, 1989. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in. An adaptation of theory of reasonable action, tam is. Auditor acceptance of computerassisted audit techniques summary to meet the challenges of rapid advances in client information technology usage, audit standards suggest that auditors adopt computerassisted audit tools and techniques caats. Comparison of contemporary technology acceptance models and evaluation of the best fit for health industry organizations.
More specifically, as is the case in the tam theory, perceived usefulness was proved to affect behavioral intention affair which was not verified in the study. This extension of tam attempts to enrich tams ability to explain and predict technology acceptance and use. A theoretical extension of the technology acceptance. Ramayah, school of management, universiti sains malaysia, penang, malaysia muhamad jantan, centre for policy research, universiti sains malaysia, penang, malaysia technology and technological systems are integral to everything we do and can do. This research develops a theoretical extension of the technology acceptance model tam. Technology acceptance model tam the technology acceptance model tam, developed by davis 1989, was adapted from the theory of reasoned action tra by ajzen and fishbein 1980 and theory of planned behaviour tpb, developed by ajzen 1985 and tailored to the context. Walton college of business administration, university of arkansas, fayetteville, arkansas 72701. Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology.
Fishbein and ajzen, 1975 and the theory of planned behavior ajzen, 1991. Smith school of business, van munching hall, university of maryland, college park, maryland 20742 sam m. This led to a model based on the three theoretical determinants which are the perceived usefulness, perceived ease of use and behaviour intention. Determinants of intention to use elearning based on the technology acceptance model alfie chacko punnoose faculty of science and technology, assumption university, bangkok, thailand. Smith school of business, van munching hall, university of maryland, college park, maryland 20742.
This paper provides a historical overview of the technology acceptance model. Increasing interest in end users reactions to health information technology it has elevated the importance of theories that predict and explain health it acceptance and use. An extension to the technology acceptance model biographies david gefen starting in september of 1997, david gefen will be an assistant professor at the drexel university college of business and administration. Auditor acceptance of computerassisted audit techniques. However, recent research suggests that caats acceptance is fairly low and varies among firms. Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40. Technology acceptance model is a robust but parsimonious theory and it is useful to explain a particular information system application. Determinants of intention to use elearning based on the. Later on lee and tsai proposed a theoretical research model, which integrates flow experience, humancomputer interaction, social interaction, and perceived enjoyment, together with the technology acceptance model and theory of planned behaviour to explain why people continue to play online games. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it.
This study introduces a conceptual framework to explore the relationship between users beliefs of tam and usability testing attributes. In the field of information systems, many researchers have found that information. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of. Since its inception, the model has been tested with various applications in tens of studies and has become the most widely applied model of user acceptance and usage. Tam is based on the theory of reasoned action fishbein and ajzen, 1975, which discussed. Literature both academicians and practitioners are interested in understanding the main determinants of technology acceptance behavior. Venkatesh 2000 provided the most noted tam extension.
Extended technology acceptance model of internet utilization behavior. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. Information technology acceptance in a sample of government employees. Davis additional contact information viswanath venkatesh. Attitude toward an innovation is a critical intervening variable in the innovation adoption decision rogers, 1995. An extended technology acceptance model for mobile social.
Four longitudinal field studies viswanath venkatesh fred d. Developing technology acceptance models for decision. Therefore, the aim of this research is to develop a theoretical framework based on a wellknown technology acceptance model tam. Technology adoption concept refers to a complicated process covering people, technology and the implementation context.
Warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis. Applying tam technology acceptance model to testing mt acceptance ke hu, sharon obrien adapt centre, salis, dublin city university the adapt centre is funded under the sfi research centres programme grant rc2106 and is cofunded under the european regional development fund. Pdf a theoretical extension of the technology acceptance. Ebscohost serves thousands of libraries with premium essays, articles and other content including a theoretical extension of the technology acceptance model. The next section discusses the technology acceptance model tam. A theoretical extension of the technology acceptance model to. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology. Applying tam technology acceptance model to testing mt. In this technological era, awareness of technology is important in todays fast changing networked society. Extension of technology acceptance model by using system usability scale to assess behavioral intention to use elearning anastasia revythi and nikolaos tselios ict in education group, dept. In the past, most studies used the technology acceptance model tam to survey the subjective perception of users in using information technology. The validity of an extended technology acceptance model tam for predicting intranetportal usage. Davis 1989 develops the technology acceptance model to find out what factors cause people to.
The aim of the tam was to explain theoretically the determinants factors of acceptance of computer and be efficient to make explanation for wide range of users behaviors. In addition, this paper will discuss the extension tam models tam2. These included, but were not restricted to, the theory of diffusion of. Thus, attitude toward a specific information technology is conceptualized as a potential users assessment of the desirability of using that technology davis et al. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users. In this study, the theoretical framework of taxihailing app user acceptance and intention is based on the technology acceptance modeltam. View technology acceptance modeltam research papers on academia.
Previous research shows that selecting an appropriate theory or model has always remained a critical. Research model and research hypotheses the research model for this study is the tam model, plus an extension derived from kelmans processes of social influence. Technology acceptance model 3 and a research agenda on. The usability test was also used to assess the ease of use of user interfaces. Smith schovl of business, van munching hall, university of maryland, college park, maryland 20742. Technology acceptance model tam was introduced by fred davis in 1986 for his doctorate proposal as shown in figure 5. Research limitations concern the models application in different contexts for other technologies, the lack of balance of female and male respondents and the.
A survey on the level of information technology acceptance and proposition of a comprehensive model the case of nir pars company mitra kooche moshki corresponding author, m. Tam has proven to be a useful theoretical model in helping to understand and explain use behavior in the. Applied the technology acceptance model in designing a. Question 3 is addressed by testing the theoretical model using data collected from a sample of.
The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Second, use the extension model of technology acceptance to assess the stateoftheart technologies contexts including mobile service. This paper explores the validity of an extension of the technology acceptance model tam based upon additional constructs of social and. A number of models and frameworks have been developed to explain user adoption of new technologies and these models introduce factors that can affect the user acceptance such as technology acceptance model 46, theory of planned behavior 7 and diffusion of innovation theory 8, theory of reasoned action 9, model of pc utilization 10. A survey on the level of information technology acceptance. Tam is one of the most influential extensions of ajzen and fishbeins theory of. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. The technology acceptance model tam is an information systems theory that models how. Origins, developments and future directions mohammad chuttur indiana university, usa abstract user acceptance of technology has been an important field of study for over two decades now. Pdf a theoretical extension of the technology acceptance model. Using the technology acceptance model in understanding. Technology acceptance model technology acceptance model tam is generally considered as the most influential and common theory in information systems field lee et al. Extension of technology acceptance model by using system. We propose the automation acceptance model aam to draw upon the is and ce.
The extended model, referred to as tam2, was tested using longitudinal data collected regarding four different. The extended model, referred to as tam2, was tested using. Although many models have been proposed to explain and predict the use of a system. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. Christelle al haddad manos chaniotakis anna straubinger constantinos antoniou.
Using the technology acceptance model to explain how. Diffusion theory idt rogers, 1995, theory of planned behavior tpb fishbein. Unified theory of acceptance and use of technology 171 2. Davis, bagozzi and warshaws 1989 study compared the technology acceptance model tam with theory of reasoned action tra and resulted in the convergence of tam and tra. The technology acceptance model tam is gaining popularity for understanding the. Technology acceptance model as a predictor of using. The extended model, referred to as tam2, was tested using longitudinal data collected regarding four different systems at four organizations n 156, two involving. This study extended the technology acceptance model tam by examining the roles of two aspects of eresource characteristics, namely, information quality and system quality, in predicting public health students intention to use eresources for. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage.
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